Marking a monumental leap in global streaming, JioHotstar, India’s premier entertainment destination has officially launched in the UK on 2nd September. As the inaugural milestone in its ambitious international expansion, this launch introduces a revolutionary entertainment experience defined by product innovation, interactive viewing and new ways for audiences to discover, watch and participate.
With more than 500 million active users, JioHotstar has built one of the world’s largest entertainment ecosystems, spanning content across languages, genres and formats. As the streaming category has evolved from bigger content libraries to changing expectations around how audiences discover and engage with entertainment, JioHotstar has been building towards this shift in India, combining its scale with technology and product experiences that enable audiences to do more with entertainment.
With the launch, audiences across the UK can access JioHotstar’s extensive entertainment offering of 160K+ hours of premium content and additional 30K hours of fresh content every year. JioHotstar arrives not merely as a streaming platform, but as a cultural bridge. It brings audiences across the UK closer to the entertainment, stories and cultural moments they love, while simultaneously projecting the finest global South Asian content onto a prominent international pedestal for audiences who are increasingly seeking diverse stories, languages and cultures. The library spans across blockbuster films, originals, non-fiction, a vast television programming, and more, with a strong line-up of new entertainment, including:
● Genre-Defining New Originals: The originals line-up brings together an exciting mix of stories and genres, across languages such as Hunkkaar, Ali Baba Aur Chaalis Bhoot, Prince of Mollywood, Part Timers, and more. From drama and thrillers to comedy and stories rooted in local cultures, the library brings a fresh mix of original storytelling to audiences in the UK.
● Content from JioStar TV Channels, Same-Time as TV: JioHotstar brings audiences access to content from JioStar television channels, including Star Plus, Colors, Star Vijay, Asianet, Star Jalsha, Star Gold, Colors Gujarati, Star Pravah, at the same time as it airs on television. Audiences can watch popular shows such as Anupama, Yeh Rishta Kya Kehlata Hai, Seher Hone Ko Hai, Azhagae Azhagu, Pandian Stores 2, Siragadikka Aasai; alongside other entertaining shows.
● Bigg Boss, Now Interactive: Starting 6th September, the iconic franchise returns across six languages. Bigg Boss Hindi with Salman Khan, Bigg Boss Malayalam with Mohanlal, Bigg Boss Tamil, hosted by Vijay Sethupathi, Bigg Boss Telugu with Nagarjuna, and Bigg Boss Kannada with Kichcha Sudeepa will premiere together on JioHotstar, with Bigg Boss Bangla already live. For the first time ever, UK audiences can have their say in the game with LIVE voting across every edition, and 24×7 LIVE Feeds that lets them stay closer to the action, drama and entertainment around the clock.
This new line-up sits alongside the breadth that JioHotstar is already known for, with one of the most expansive entertainment libraries that brings together entertainment across genres and generations. The library includes award-winning and critically acclaimed originals such as Criminal Justice, Special Ops, Chiraiya, Pritam & Pedro, Asur, Aarya, Heartbeat, Vikram on Duty, Kerala Crime Files, Resort, Kaattaan; blockbuster reality franchises including Koffee with Karan, Bhojpuri Bawaal, Khatron Ke Khiladi, MTV Hustle, Splitsvilla, Laughter Chefs – Unlimited Entertainment, Roadies, Cooku with Comali; popular and critically acclaimed movies including Welcome to The Jungle, Vaazha, Dhurandhar; Chhichhore, Kesari Chapter 2: The Untold Story of Jallianwala Bagh; Kill,12th Fail, Jatt & Juliet 1 & 2, Carry On Jatta 3, Shadaa, Sardar Saab; offering thousands of hours of entertainment for younger audiences and families.
The network is expanding its partnership with Sky to increase access to its entertainment offering across the UK. Eligible Sky TV customers will continue to get JioStar channels included in their subscription, while Sky Q, Sky Glass and Sky Stream customers can also now subscribe directly to the JioHotstar app. The partnership is an important step of JioHotstar’s ambition to build a strong, long-term presence in the UK market.
Designed to make discovering entertainment as seamless as watching it, the platform combines an intuitive, modern interface with ultra-personalised recommendation engines, helping audiences discover stories and shows that are relevant to their interests and languages. The experience is built for UK’s multilingual audience, with high-quality subtitles and dubs across 12+ Asian languages, including English, Hindi, Gujarati, Malayalam, Kannada, Marathi, and more; making content more accessible across communities and generations.
Commenting on JioHotstar’s international expansion, Amit Malhotra, Head – International Business, JioStar, “For decades, South Asian storytelling has been a cultural bridge between the UK and the communities that call it home. What is remarkable is how these stories have travelled across borders and generations, adapting to new audiences while retaining the cultural connections at their heart. That enduring relationship tells us technology may transform how entertainment is consumed, but the desire to connect with the stories, languages and cultures amongst the audience remains constant. With the launch of JioHotstar in the UK, we are building on this deep connection and our partnership with Sky marks an exciting new chapter in that journey, making JioHotstar’s extensive entertainment offering closer to millions of households across the UK. Our ambition is not just to take content across borders, but to reimagine how audiences discover, experience and engage with it. We are creating a destination that makes South Asian storytelling more accessible, immersive and relevant for audiences in the UK, while bringing the scale and innovation we have built in India to a global audience.”
Built around evolving viewing habits, JioHotstar offers flexible subscription options in the UK, with a quarterly plan at £19.99 and an annual plan at £69.99. Existing Hotstar subscribers can continue to enjoy their current monthly subscription plans, until auto renewal remains active. They can transition seamlessly without any service disruption using their current credentials. New users can sign up directly via the App Store and Google Play Store across mobile and connected TV devices, while Sky customers can subscribe to JioHotstar directly via the app on Sky.
From AI-powered personalisation and conversational discovery to interactive entertainment and in-app commerce, JioHotstar has been building experiences that extend streaming beyond simply watching content. With its launch in the UK, JioHotstar is taking not only its entertainment catalogue, but its product and technology capabilities and its vision for the future of streaming, to audiences around the world.
So, download JioHotstar and enter the big bang of entertainment!
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