A grand premiere of the much-awaited Bollywood film Sikandar was held at Cinamon Kino Akropole Alfa in Riga, hosted by Darbar SIA (Evening Show Entertainment) in collaboration with Cinamon Kino. The evening was made truly special by the presence of Her Excellency Ms. Namrata Kumar, the First Resident Ambassador of India to Latvia, who attended the event as the Chief Guest along with her diplomatic team.
The event marked not just the launch of a film, but a vibrant celebration of Indian culture, cinema, and the growing friendship between India and Latvia. The Ambassador graciously addressed the audience, applauding the efforts of the Indian community in Latvia, the dedication of the organizers, and the unifying power of Indian cinema in connecting people across borders.
Guests were welcomed with specially designed posters and digital screens across the cinema, creating an inviting and festive atmosphere. The Ambassador expressed her appreciation for the warm welcome, after which she was honored on stage with tokens of gratitude presented by both the Evening Show Entertainment team and Cinamon Kino. The evening was hosted by Mr. Peteris, cinema manager at Cinamon, who acknowledged the long-standing collaboration between the cinema and Evening Show Entertainment in promoting Indian films.
Several notable members of the Indian diaspora and local Latvian audience graced the occasion, including Mr. Sunny Motwani, Chairman of the Indian Latvian Cultural & Economic Forum (ILCEF) and Owner of Indian Raja Restaurant, and Mr. Praveen Singh from Unifarma Herbals, among others.
The event served as a reflection of Evening Show Entertainment’s continued commitment to bringing high-quality Indian cinema to the Baltic audience. With over eight years of dedicated presence in the region, the team has successfully built the market from the ground up, driven by perseverance, resilience, and a deep connection to the community. Today, the company caters not only to Latvia, Estonia, and Lithuania but also coordinates releases across CIS, Poland, Czech Republic, and Slovakia.
This premiere stood as yet another testament to the role cinema plays in cultural diplomacy, offering a shared space for storytelling, dialogue, and celebration.
